In 2006, Facebook went global and revolutionised the world of social media. The platform now helps people across the globe stay connected with friends and family, coordinate and track events and share photos, videos and other media. While is Facebook is undoubtedly a great personal tool, it has also become an incredibly powerful digital marketing tool.
Yes! If you want your business to expand it’s customer base and get noticed, you need a Facebook account for your business. These days it is not enough to have a website. To grow and thrive, businesses need to be connected on social media and with over 2.4 billion active users, Facebook is the most influential platform.
Not only does Facebook pave another pathway for customers to find you, it also provides another unique digital marketing opportunity. Just like Google Ads, Facebook Ads can be used to grab customer attention and drive traffic to your website. Facebook Ads work on a PPC (Pay Per Click) basis, meaning you simply pay every time your ad is clicked. Facebook Ads allow you to customise a video ad, image ad, or slideshow ad (series of images), which will publish to the newsfeeds of people who match your business's audience. This way you can reach your target audience (e.g. women aged 20-30 in Brisbane or engaged couples on the Gold Coast) and connect with those most likely to need your products and services.
Based on the Gold Coast, our digital marketing team can help you curate Facebook Ad campaigns to boost your web traffic and spread the word about your services. We work with you to pinpoint the perfect demographics for your business and create targeted ads to connect with the people that matter most.