If you’ve had some experience with digital marketing in the past you may be familiar with the term SEO. SEO, or Search Engine Optimisation, is the practice of increasing the quality and quantity of website traffic and brand visibility via organic (non-paid) search engine results.
There are two key considerations that lead to successful SEO: people and search engines. First you need to understand what your customers are searching for online, the words they’re using to search the web (e.g. Gold Coast nurseries or cafes in Brisbane) and the digital content they want to consume. Secondly, you need to understand search engines and how they discover and catalogue online content. This process is called crawling and indexing. Search engines then order all of this content according to how well it matches a query in a process called ranking.
Another important aspect of SEO is Social Media Marketing. Organic (unpaid) Social Media Marketing is another method that can be used to enhance SEO rankings and increase web traffic. While there are many social media platforms that can be used to connect to customers, if you’re looking for improved SEO rankings, Facebook is a must! Regular social media posts also demonstrate that you are active and accessible and will provide a two-way platform to engage with your customers. This will in turn boost brand awareness, customer retention and customer loyalty.
At Media 93 we are dedicated to improving your business’s SEO practices. We can help you improve crawl accessibility, create compelling and share-worthy content and embed commonly queried keywords to attract searchers and engines. We also optimise URLs, links, snippets and descriptions, to improve search-ability. Based on the Gold Coast, our team have helped hundreds of Australian businesses improve their Google rankings and digital visibility.