The design of your website can make or break a customer’s experience. Website Design influences how your target audience views your business and has the ability to convert casual browsers into long-term customers. This is achieved by ensuring your website has an innovative and intuitive user interface.
There are a number of factors that contribute to a successful interface. Firstly navigation. You need to ensure that your site includes a clear navigation bar or menu that displays a list of your web pages. You also need to consider engagement. You need a page that is eye-catching and appealing, with a clear and engaging layout. Another website design consideration is brand uniformity. The most successful businesses have a clear brand identity, with distinguishable company colours and logos that are incorporated into their website and social media pages. Another important feature is organisation. You need to ensure you’re your website content is organised in a way that is most visible to customers and search engines. This will ensure that customers understand your business and it’s message and search engines (such as Google) rank your website higher in search results that relate to your content (e.g. Gold Coast boat hire or Brisbane childcare centres).
If you want a new website, our team are here to help! Based on the Gold Coast, the team at Media 93 have optimised websites for businesses across Australia. Using innovative, intuitive website design and interfaces we ensure that you get faster load speeds and improved user experiences on your website across all devices.